Well, what a weekend it was for all the music loving Aussies who made the pilgrimage to the annual ‘Splendour in the Grass’ Festival 2010 – this time held at Woodford for it’s 10 year anniversary. Our first ever ‘Splendour Experience’ & we were certainly not disappointed with the incredible line up of amazing music from both local and interational acts.

Another aspect to the festival was of course, some of the unique and quirky festival fashions seen worn both on the ground and on stage by performers and dwellers alike. So amongst all the madness, we managed to take a few snaps of some of the stylish outfits we saw roaming around over the 3 day period + a little re-cap on what some of our personal favorite performers were wearing on the night!

Natalia makes wellington boots look cool by partnering them up with some cut-out leggings, cute summer shorts & a simple zebra print tank top (oh & can’t forget the hot sunnies) 
Hannah rocks the ‘docs’ & a cool smoke print tee over leggings. The chiffon cloak was found in an op shop for $2 – Nice score!

We thought we take 5 minutes out to quickly introduce a couple of our exciting new stockists who will soon be carrying garments from the Indigo Joker Spring/Summer 2010 range.

By early September you will be able to purchase selected items from our collection at some of the below locations (and there are more to be announced within the next week also)

We   ♥   our new supporters here at Indigo Joker & of course (goes without saying) our loyal pre-existing stockists too where you will continue to see fresh new ‘IJ’ pieces hanging in their store, ready to be bought, worn and loved by YOU!

xx

440 Ruthven Street, Toowoomba, QLD

2/190 Scarborough Beach Rd,Mt Hawthorn – WA

www.rockafrock.com.au

Marine Village, Sanctuary Cove, QLD

New life-style magazine, Ocean Road,  has officially been launched with it’s online debut on Monday 21st June and it’s hard-copy publications to be launched within the next two weeks & avail for sale in various news agents across SE QLD.

Indigo Joker’s Creative Director, Kathryn Edmonds was approached  to be an official contributor to the magazine’s ‘fashion section’ & report back on local upcoming events, styling tips & trends as well as many other great new projects involving the GC fashion scene.

Go to www.oceanroadmagazine.com.au to take a look at the very first issue of Ocean Road and the first installment of Kathryn’s Runway report:

On March 27th – Sanctuary Cove hosted their first: “Candles, Cuisine & Couture” event which was a huge success. Over 360 people adorned the 120 metre long table positioned down Mastehead way to watch some of Gold Coast’s newest fashion labels show-case various peices from their new season’s collections.

Two gorgeous models were snapped backstage wearing ‘Indigo Joker’ before the parade kicked off.

Three letters to describe our recent design inspiration trip…WOW!

Yesterday, after arriving back home after what seemed like a never-ending flight back from LA. We unpacked our bags and reminisced on what proved to be yet ANOTHER truly fascinating & eye-opening holiday….this time to the United States of America!

Our first stop was in the one & only ‘BIG APPLE’! To say that this place was my favorite out of all would be a little unfair but I think I might have to give it that title anyway. Everything New York has to offer is out of this world and in the way of FASHION & general street style worn by the local girls (and guys) once delved down into trendy, young & urban areas such as: Lower East side & the meat-packing district you’ll see what I mean.

The streets were littered with eclectic bars & trendy boutiques, that once you walked inside you were taken into a whole new world, a MILLION miles away from Australia. That authentic New York/trendsetter vibe kicks in and you feel transported into a realm of unrivaled style  that they seem to nail on the head each time.

So many ideas, not to mention great contacts were made in New York & you’ll be happy to know that Indigo Joker may even have the privilege of having some upcoming designs stocked in a couple of these amazing stores in the near future.

Below are a couple of snaps we took of general street style we admired of some local NY lasses’ + a few random pics we took of things we liked along the way!

A copy of the Indigo Joker  ss10/11 look-book displayed in a lower east-side boutique shop window…details of ‘which boutique’ soon to be revealed.

Amazing Fashion in the ‘Meat-Packing District’

Some of my ‘New York’ purchases – a little bit of vintage  & rest new

Next stop on our trip was San Francisco – California!

A complete contrast to the fast paced, bustling streets of New York, but exactly what we needed after many a late night in the concrete jungle.  San Fran offered an ‘old charm’ feel that you get when watching movies from the 60′s & 70′s set in a time of Rock n Roll and free love.

We explored the magical streets here, met some great locals at a fantastic live jazz show & sniffed out the next cool urban little hot spot & fashion  & food hub…”Haight Ashbury”

Here, again, the streets teamed with both vintage & new stores. Homeless buskers & street performers all competing for you attention but so full of fun you couldn’t help but smile when watching them do their thing.

The fashion here was more of an ‘vintage/earthy’ type &  majority of our inspiration was gained from the outside surroundings & people!

Again, below are a couple of visuals to help paint the scene…

Some of my ‘San Fran’ purchases – Pretty much ALL vintage gems xx

Last Stop….LAS VEGAS!!!!

Luckily we had time to rest in San Fran as vegas was set to take us on a journey of a life-time! Again, very different & incomparable to the previous two cities but one that had a life of it’s own!

‘Sin City’ is certainly the best term to describe this place when you witness all sorts of craziness unfolding in front of you eyes but again, it’s all part of the party town spirit.

The grandeur & brashness of the NEW CITY is smack, bang in your face from the minute you arrive. Dozens of MEGA hotels all competing for your attention & money by boasting some of the biggest & strangest foyer displays you could ever imagine.

From volcanoes to water features, to secret gardens and changing skyline roofs – it truly is a visual treat for your eyes.

We took a few snaps of the twinkling night lights of the sin city itself to show you what we mean.

Some of my purchases from the famous ‘Designer Outlets’ in Vegas…cheap, cheap, CHEAP compared to back home.

THE END!!

X

Just a little refresher into what’s hot for winter – fashion & accessory wise.

Runway’s across the world are showing lots of LEATHER for winter partnered up with splashes of bright fluro & neon highlights to help lift the overall look.

Jenni Kayne – Resort 2010

Another complimentary leather look is to partner nude tones to help add softness & femininity

Elise Overland – Resort 2010

Balenciaga – resort 2010

Last but not least we are seeing some amazing new accessory trends filtering through this season, ones which push the boundaries of design innovation.

Bracelet & Ring by Patricia Von Musulin

Clutch by Fendi

Style magazine could resist the opportunity to do a little write up on the “Next Big Thing in Fashion” comp at Sanctuary Cove and again featured Indigo Joker along with some of the other fashion finalists on the night!

Indigo Joker ♥‘s you Style mag & the support you show local labels

Well it’s that time to start packing away your summer sandals & cotton dresses & start thinking about what hot new looks are in for winter this year! Creative Director, Kathryn Edmonds has recently pursued her love of  ’Fashion styling’ & helping others create an over-all ‘look’ that is perfectly suited for them whilst still incorporating the upcoming trends. So during a  recent research session for a styling job Kathryn is currently working on, she stumbled upon some great little winter goodies that she couldn’t resist sharing with all you fashion loving IJ Blog followers which she knows you will LOVE just as much as she does

xx

1) Alexander McQueen boots with non functional zip detail & skull style pullers

2) Alexander McQueen Knuckle duster clutch purse……LOVE THIS!

3) Jimmy Choo peep-toe, platform sandal with floral cutout pattern & clear heel

4) MOSCHINO peep-toe pump with curled front feature in contrast colour

Sanctuary Cove hosted a launch night to officially announce the 6 finalists in the “Next Big Thing in Fashion” competition on Tuesday night.

Happy snapped in front of her hanging space is Kathryn, showing off some of the available Indigo Joker stock that is for sale as well as enjoying some bubbly with her husband James. Kathryn is also wearing a BRAND NEW PIECE  (silver crop jacket) from her yet to be released SS10/11 collection which will be in stores later on this year

It’s that time, currently, majority of Australian Fashion labels (including us here at IJ) are frantically working on their Spring/Summer 2010/11 collections & preparing them for ‘showings’ however, in amongst all this madness, the team at Sanctuary Cove have announced that the search is on for the “Next Big Thing in Fashion”.  A competition designed to provide a platform for emerging designers with the opportunity to promote their labels to the shopping public and grab industry attention.

IndigoJoker has been chosen as one of Six (6) Finalists by a panel of judges to promote and sell their designers in a “GROUP SPACE” at Sanctuary Cove Marine Village for 3 weeks from the 9th to the 27th March.   The winning label will have sole use of the shop space for the month of April.

To help show your support to our fast growing fashion label, there will be a chance for you to vote online soon…..watch this space for more info and a link of where to go