Indigo Joker – ‘Heiress of the Highlands’ AW 2012 design, feat front cover

A recent shoot that i was personally booked to direct the fashion and style element of was one conceptualized by a very talented young brisbane based photographer named: Rachel Aust.

Rachel’s work first became known to me via Face-book where i would see some of her images pop up here and there through various mutual friends’ pages. Her crisp and captivating style, teamed with her amazing use of color and contrast allows each one of her images to stand alone as a strong & powerful solo shot or alternatively a series of harmonious and free flowing imagery that tells a enchanting story to it’s viewer. Our shoot (appropriately named: RAW SUGAR) was no exception.

Shot in the forest grounds of Pizzy Park in Miami (Gold Coast) who would have ever thought a location so local to us all could look more like it was derived from a backdrop more suited to a canadian woodland landscape. However the moody and slightly dark aspect to this series gives it the perfect edge that evokes a feeling of mystery and grandeur when you look into the eyes of this disturbed beauty.

From the moment i met Rachel, i took an instant liking to her and the way in which she worked on our shoot. So free and easy, void of the use of any technical lighting or heavy equipment like so many other shoots require and knew precisely what she wanted in order for her visual story to be told in the exact way in which she had imagined it to be.

I thought i’d take 5 minutes out from the day to ask her a couple of questions:

Q: How old are you?

A: I am nineteen years of age.

Q: What made you get into Fashion & Beauty photography?

A:  I have always been a creative person, and as a creative person there is always an idea in my head which has to be made. Once I realised I was becoming skilled enough to execute these ideas I decided I would be able to do the same for designers, hair salons and various other clients. I like to be able to unburden the designer of their vision. I also find the ever-changing aesthetics of fashion photography and the evolution of fashion trends to be extremely intriguing.

Q: Where do you draw your inspiration from?

A: I become inspired by things which do not seem very cohesive, such as strange music I find late at night, the weather, colours, a constant drive to get better, and obviously the work of other photographers.

Q: Who would you most like to do a photo-shoot with someday?

A: There is not a certain person whom I would like to photograph, as the faces of fashion change even more quickly than the trends and I have never had a set ‘favourite’. However, there are brands which I have long-term aspirations of shooting for, such as Prada and Jean-Paul Gaultier.

Q: Where do you see yourself in 5 years time?

A: In five years time I would love to be shooting internationally. I am always dreaming big, but realistically if I could not be overseas in such a short time frame I would love to be living in Sydney and be signed to a creative agency as a fashion, beauty and editorial photographer.

Credits:

Photography: Rachel Aust (www.rachelaust.com)

Model: Lauren Barley (Dally’s Models)

Hair & Make up: Amiee Taylor

Fashion/Style Director: Kathryn Edmonds @ Indigo Joker

Stay tuned for more details as they unfold…

What better way to spend a weekend! Between the the clicking of camera’s, pinning of garments & flicking thru the thick, glossy pages for visual inspirations, i think i’ve been in a bubble of bliss & not sure if i’m ready to come out just yet.

But as the new week  approaches & our ‘to do list’ grows even larger, anticipation for what lies ahead is what makes our curiosity clock tick!

Just a couple of snaps of what our eyes have been feasting on these past few days that we thought we’d share with you…

On location @ Snapper Rocks with Chris Fatseas, Nat Dowell & Chloe Mutu

In the studio with Dimi K, Sally Rutten & Angie Purves

It’s all about the ‘Camel/Beige & Nude’ tones this AW2011

Color blocking is still fresh for fall

Mesmerizing metallics & charcoal tones are also sticking around for a while

Not only are we currently working on our next range (which will consist of 2 new capsual collections within it) We are also branching heavily into the ‘Styling’ side of the Fashion Industry.

Creative Director, Kathryn Edmonds is now one of two official fee-lance Fashion stylists’ working from Robina Town Centre (Gold Coast) taking bookings for personal styling & shopping sessions for 2011.

As well as keeping busy providing a high-end service to fashion editorial photo-shoots, model & photography portfolio packages, Kathryn’s styling rates will be avail soon for viewing  on the Indigo Joker website…watch this space!

Until then click the below link to book a session with Kathryn to be your personal stylist for a fresh new look for 2011!

or enquire within for professional & corporate services (info@indigojoker.com)

http://www.robinatowncentre.com.au/whats_on/whatson_2.cfm?dynID=6

]]> http://indigojoker.com/blog/2011/01/03/2011-the-year-of-style/feed/ 0 http://indigojoker.com/blog/2010/12/02/hello-december/ http://indigojoker.com/blog/2010/12/02/hello-december/#comments Thu, 02 Dec 2010 07:09:17 +0000 admin http://indigojoker.com/blog/?p=528 Well it really didn’t take long for the festive season to be upon us, so just a little note to say

“Hello December”  & welcome back!

Not long till we unwrap our pressies under the Christmas Tree and eat, drink & be merry with those who we luv the most in this world.

IJ wishes you a great silly season & can’t wait to show you all that’s in store for 2011!

Little bit of  in-house currency to feast your eyes on ♥♥

]]> http://indigojoker.com/blog/2010/12/02/hello-december/feed/ 0 http://indigojoker.com/blog/2010/10/25/%e2%99%a6-%e2%99%a6-introducing-our-new-fashion-interns-%e2%99%a6-%e2%99%a6/ http://indigojoker.com/blog/2010/10/25/%e2%99%a6-%e2%99%a6-introducing-our-new-fashion-interns-%e2%99%a6-%e2%99%a6/#comments Mon, 25 Oct 2010 11:11:26 +0000 admin http://indigojoker.com/blog/?p=518 So today we officially welcomed our two new Interns to the IJ team. Nat & Mel who are both currently studying Fashion Design one the Gold Coast were chosen for their creative flair, fresh input & unique, personalized skills.

We are really excited to welcome them on board & wanted to introduce you to them too via a little bio & piccie, taken on-site, here in the studio just hours ago.

As we watch the last of our Spring/Summer garments leave our doors & head towards their new temporary homes (all our fantastic stockists across Australia), we feel a sense of satisfaction, happiness & most of all…excitement to know that Aussie Fashionista’s will soon be wearing our pieces & enjoying a little summer “IJ”  L♥VE too!

Not only have we been extremely busy with the production & delivery of the latest range, We’ve taken part in a couple of parades to show-case some of it’s ‘now avail’ pieces as well as helping to support some of our local emerging talent along with many other fresh & exciting labels.

Below are just  some of the highlights

Kat Delaney & Nikoline Bangen (Katz Model Management)

Photography by: Michael Lobb

DROBE – Spring/Summer (in store) Parade

Chanelle Douglas wearing Indigo Joker Frill Harness

Selected as one of the HOTTEST Picks for spring – the edgy, metallic crop jacket compliments any basic singlet or tank and dresses it up – ready to take style to a whole new level.

Make sure you pick yourself up one. Avail from the 8th Sept 2010 from Drobe (Fortitude Valley) & www.rockafrock.com.au

Each & every denim piece from our Spring/Summer 2010 range (that’ll be dropping into stores early Sept) will have it’s own special stamp of uniqueness added to it,  no two are exactly the same, in order to ensure individuality is kept ♥

Just a little glimpse into some of what the process involved.

*special thanks to our incredible (Production Manager) Penny, for your creative input & assistance – you ROCK*

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