Armed with stanley knives, cheese graters & a very large bottle of bleach the Creative Team @ Indigo Joker set about their night-time mission & began distressing denim like there was no tomorrow!

Each & every denim piece from our Spring/Summer 2010 range (that’ll be dropping into stores early Sept) will have it’s own special stamp of uniqueness added to it,  no two are exactly the same, in order to ensure individuality is kept ♥

Just a little glimpse into some of what the process involved.

*special thanks to our incredible (Production Manager) Penny, for your creative input & assistance – you ROCK*

Well, what a weekend it was for all the music loving Aussies who made the pilgrimage to the annual ‘Splendour in the Grass’ Festival 2010 – this time held at Woodford for it’s 10 year anniversary. Our first ever ‘Splendour Experience’ & we were certainly not disappointed with the incredible line up of amazing music from both local and interational acts.

Another aspect to the festival was of course, some of the unique and quirky festival fashions seen worn both on the ground and on stage by performers and dwellers alike. So amongst all the madness, we managed to take a few snaps of some of the stylish outfits we saw roaming around over the 3 day period + a little re-cap on what some of our personal favorite performers were wearing on the night!

Natalia makes wellington boots look cool by partnering them up with some cut-out leggings, cute summer shorts & a simple zebra print tank top (oh & can’t forget the hot sunnies) 
Hannah rocks the ‘docs’ & a cool smoke print tee over leggings. The chiffon cloak was found in an op shop for $2 – Nice score!